HAPPENING -- 4:

TEA GIFT PACKS FOR DEEPAVALI, CHRISTMAS, NEW YEAR & PONGAL

BY P S SUNDAR.

It is festive season now and hence gifting season as well.   While corporates and individuals are busy scouting for gifts to be given to their business associates and dear ones, for the first time ever, they have a new option of gifting premium Nilgiri teas in specialised packs with signature tags highlighting their identity.

“This is a unique offer. The packs are garnishing!  The tins are cute and reusable for long.  There is value-addition as consumers can enjoy up to four varieties of the Nilgiri teas.  I tasted some of them and believe that they are a wonderful gift during the forthcoming festive season”, Frank Miller, American writer on tea and coffee industry, told me.

He received the first Festive gift pack of four square tin boxes of Avataa teas flavoured with natural essence of tulsi, vanilla, cardamom and cinnamon at Billimalai Estate.

“This is a fine gift as the receivers can enjoy four varieties of quality teas at one go”, Miller said.

Frank Miller (right) receiving the First Gift pack from Vejayashekara

“We have come out with 13 varieties of festive gift packs containing premium Award winning Avataa teas manufactured from the hand-picked tea leaves with the quality enhanced due to high location of 6,000 feet above mean sea level in Billimalai Estate”, Avataa Beverages Speciality Tea Production Executive ENR Vejayashekara, who released the Festive Gift Packs, said.  He can be contacted on phone: 9443046111. 

“The consumer packs include Avataa teas which have won Golden Leaf India Award of Tea Board and UPASI, the tea which recently created history by fetching Rs 2,086 a kg at Coonoor auctions as the highest-ever price in the whole of South Indian auctions, the one which had fetched Rs 11,500 a kg at Nilgiri winter speciality tea auction, as also those which have won international awards”, Vejayashekara disclosed.

“These are green and black teas in consumer-friendly small boxes with affordable prices.  Tea Board had distributed some of our teas at Olympics in the past.  We had also successfully launched Valentine Gift Tea.  But, this is the first time varieties of premium Nilgiris tea are being offered exclusively as festive gifts for Deepavali, Christmas, New Year and Pongal”, Avataa Beverages Director Udayakumar said.  

“Corporates can use these gifts with their signature logos under the theme, ‘Be different; gift different’ stressing on Prime Minister’s ‘Make in India’ concept”, he added.

(response can also be sent to: pssundar.coonoor@gmail.com)