VALUE ADDITION -- 6:

HOSPITALITY SECTOR CAN GO FOR YOUTHFUL CREATIVITY

By P S SUNDAR

With a breathtaking demonstration of her successful creations, 24 year-old Preity Jain who runs her ‘Peach Studeo’ has urged youth to go for innovative ideas realising that life is filled with opportunities for creativity.

Preity, who holds Masters degree in Commercial and Interior design from the Institute of European Design in Barcelona in Spain, told me, “Designing a structure, stationery, brand, or corporate profile in India is different from the challenge in Europe because we need to make the designs suitable for the Indian exclusivity for which there is a special attraction in Europe and other western continents.   This is in line with the ‘Make in India’ concept of Prime Minister Modi”. 

She demonstrated how the interior of a ‘Millennial’ restaurant ‘Cafe Fully Loaded’, the Relax Hub, has been created with western touch of tiles but with seats made over drums used to stock the eucalyptus oil in The Nilgiris, discarded manual sewing machine converted into wash basin, motivating the youth including teenagers to read books while enjoying waffles or ice creams and feeling free to write down their views on the ‘Memory Wall’.

Preity showed how energy saving colour lighting, eco-friendly stone columns, panelled walls and anti-skid tiles can be used to covert an old structure into a multi-purpose hall at Jain Kalyana Mandap in Coonoor.  

She also demonstrated the artistic use of wood structures for the homes in the mountainous The Nilgiris.

“Self creation of wax models including table lights, paintings and modular kitchen suiting the space already available can add to the aesthetics of the interiors at half the commercial cost”, she explained.

Right now, she is engaged in a project in The Nilgiris to convert a bungalow into five bed room guest house with two dining facilities.  “The whole theme here is South Indian; so, there is Kuthuvilakku, Thirumalai decor, south Indian culture on the walls and the interior decor”, she told me.

“Besides, we are creating a bird-friendly facility in the garden landscape to attract birds”, she said.  

On corporate brands and stationery, she showed the cost-saving with eco-friendly alternatives to encourage corporates to go for bio-degradable yet trendy utilities as interior decor like exclusive paper cups with trendy brand image besides such materials for external usage like letterheads and business cards.  

Preity can be reached on phone: 08850706390 or e-mail: preity.design@gmail.com.

(RESPONSE CAN ALSO BE SENT TO: pssundar.coonoor@gmail.com)